Thesis (Master in Management) -- University of the Philippines Mindanao, June 2016.

Panipasan Multi-purpose Cooperative (PMC) is located in Sitio Panipasan, Barangay Marilog, Marilog District, Davao City. PMC is a primary cooperative officially registered in the Cooperative Development Authority in CY 2004 under its old name Panipasan Credit Cooperative (PCC) with 18 pioneer members. In the year 2009, Kennermer Foods Inc. (KFI) provided the coop a financial capital for cacao beans marketing amounting to Php 30,000.00. the said amount enabled the coop start buying and selling of cacao wet beans. Cacao beans consolidated by the cooperative were absorbed by KFI. While doing the buy and sell of cacao wet beans, PMC saw the potential of a nursery business. The cooperative has established a good relationship among the Non-Government Organizations (NGOs) government agencies and even to private organizations which is of great help towards it development. Despite strong network linkage to Non-Government Organizations and Government Agencies, PMC still encounters difficulty in maximizing the potential of its main product (cacao beans). While the cooperative has limited itself to consolidation of wet beans from its member farmers only, its profitability is limited as well. It would be better if they will value add its product through fermentation process. The conceptual framework of PMC strategic plan adapted from both the input output model and by Mazzarol et. al. (2014). The framework has two levels: (1). Systems level or macro-environment and (2) Coop level. The two levels were patterned from Mazzrol et. al. (2014). Cacao is considered as a high value crop that grows in all humid tropical lowland regions around the equator particularly Central and South America, West Africa, Sri Lanka, Indonesia and the Philippines. (Boquiren and Idrovo, 2014). This crop is highly suitable for intercropping (banana, coconut, and mango) as it requires shade and wind protection. The Philippine local market has an estimated annual consumption of 50,000 MT of dried cocoa beans and is expected to reach an estimated 100,000 MT by year 2020. On the same projected year, demand on cocoa beans in the world market is expected to reach 4.7M to 5M with an average annual deficit of 100,000 MT. environmental scanning and analysis leads to strategic options construction SWOT matrix helped developed strategic options. The vision, mission, goals and objectives of the cooperative were considered in forming a strategy. PMC will go into cacao diversified trading to increase the cooperative profit. The cooperative have three sub options: 1) Fermented beans; 2) Wet beans, and 3) Fermented beans and Wet beans.