An overview and proposed strategic management framework for Lyndon's World's Worst ribs and Awful Chicken / Jann Chrizia G. Batchar; Larry n. Digal, Adela G. Ellson, advisers
Material type: TextPublication details: Davao City: School of Management, University of the Philippines Mindanao, c2016Description: 118 leavesSubject(s): Dissertation note: Summary: Lyndon's World's Worst Ribs and Awful Chicken is one of the most visited and appreciated by Davao food lovers. It is popularly known to its mouthwatering dishes which contradicts its dish names and its name itself. This is just a sample of how Lyndon's market its products and services. As it is owned by a couple, the management runs and circles among them all the time. The owners are directly involved in managing the entire operation of the restaurant. From the inventory to purchasing and human resource to the entire operations. The restaurant has been operating for 7 years and until now, it has no clear vision, mission, and goal that is why the owners feel that there is something lacking in the organization. Despite being successful in generating income, the entire management still lacks consistent observation and study of the possible losses and chances gained from its day-to-day operation. These losses include customer satisfaction, customer count, and other income generating strategies that can be added to its operations. This study states multiple strategies responding to the weaknesses and threats of the company. This paper focuses not only on helping Lyndon's grow into a better organization but also provide them guidance and strategies to continuously improve as a whole company. Lyndon's currently has very good strength and opportunities as its external and internal environment was studied and analyzed. The analysis was done by the researcher by gathering of data from the cooperative owners, the staff, and random several customers. The writer uses a Conceptual Framework merging Input-Output Model and McKinsey 7s Model to help in solving the current issues and problems of the company. Since the organization's problem is its entire management, the internal and external environment are affected. The input-output model will work on the aspects concerning the external environment which includes the factors ? economic, technical, political and socio-cultural influences; and actors- suppliers, financiers, competitors, partners, and target groups. This is believed to touch the hitches of the external environment by loading possible strategies to come up with an enhanced output. Through merging this model with McKinsey's 7s Model which focuses on the internal environment of the company by molding the structure, strategy, skills, staff, style, and systems, the overall framework will lead to a clearer vision of what strategies to take in order to maximize the known potential of the company and work on its flaws to arrive at the desired state and outcome of the organization. In using the framework to analyze the internal and external environment of the company, the analysis leads to multiple potential strategies for the company to have a better outcome not only for its management but also for the entire management. Strategies concerning and affecting the human resources and organization, marketing, finance, and operations are lifted up to enhance the current status of the restaurant. These strategies are detailed enough to achieve the ultimate goal which is to help the management cope up with its weaknesses.Cover image | Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Thesis | University Library Archives and Records | Preservation Copy | LG993.2 2016 M21 B37 (Browse shelf(Opens below)) | Not For Loan | 3UPML00036198 |
Thesis (Master in Management) -- University of the Philippines Mindanao, June 2016.
Lyndon's World's Worst Ribs and Awful Chicken is one of the most visited and appreciated by Davao food lovers. It is popularly known to its mouthwatering dishes which contradicts its dish names and its name itself. This is just a sample of how Lyndon's market its products and services. As it is owned by a couple, the management runs and circles among them all the time. The owners are directly involved in managing the entire operation of the restaurant. From the inventory to purchasing and human resource to the entire operations. The restaurant has been operating for 7 years and until now, it has no clear vision, mission, and goal that is why the owners feel that there is something lacking in the organization. Despite being successful in generating income, the entire management still lacks consistent observation and study of the possible losses and chances gained from its day-to-day operation. These losses include customer satisfaction, customer count, and other income generating strategies that can be added to its operations. This study states multiple strategies responding to the weaknesses and threats of the company. This paper focuses not only on helping Lyndon's grow into a better organization but also provide them guidance and strategies to continuously improve as a whole company. Lyndon's currently has very good strength and opportunities as its external and internal environment was studied and analyzed. The analysis was done by the researcher by gathering of data from the cooperative owners, the staff, and random several customers. The writer uses a Conceptual Framework merging Input-Output Model and McKinsey 7s Model to help in solving the current issues and problems of the company. Since the organization's problem is its entire management, the internal and external environment are affected. The input-output model will work on the aspects concerning the external environment which includes the factors ? economic, technical, political and socio-cultural influences; and actors- suppliers, financiers, competitors, partners, and target groups. This is believed to touch the hitches of the external environment by loading possible strategies to come up with an enhanced output. Through merging this model with McKinsey's 7s Model which focuses on the internal environment of the company by molding the structure, strategy, skills, staff, style, and systems, the overall framework will lead to a clearer vision of what strategies to take in order to maximize the known potential of the company and work on its flaws to arrive at the desired state and outcome of the organization. In using the framework to analyze the internal and external environment of the company, the analysis leads to multiple potential strategies for the company to have a better outcome not only for its management but also for the entire management. Strategies concerning and affecting the human resources and organization, marketing, finance, and operations are lifted up to enhance the current status of the restaurant. These strategies are detailed enough to achieve the ultimate goal which is to help the management cope up with its weaknesses.
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