Thesis (Master in Management) -- University of the Philippines Mindanao, June 2016.

Perfect Milling Corporation (PMC) was incorporated and registered with the SEC on January 1999. The company started as a distributor for swine poultry feeds under Parkview Marketing Corporation in Tagum City in the 90?s. in 1999, management decided to start manufacturing their own poultry and hog feeds using grains like corn and related products as raw materials. Perfect Milling Corporation is operating in an attractive industry with opportunities for the company to still grow the business. PMC is an established company which it has resources, brand recall and market share. The main issue of PMC now is how the assets of the company will be used in order to boost the revenue of the whole corporation. The main concern of PMC is how to come up with new strategies for the corporation?s feed mill business. The study aims to study every department in the corporation in order to make long term strategies that will be beneficial to the corporation. The strategic plan formulated is anchored on the ambitious vision of becoming the top producer of quality feeds and to become one of the top feed mill corporations in the country and throughout Asia. In line with this, the company will be focused to attain the following long term goals: arrest declining sales and sustain growth and profits; optimize production capacity to meet market demand; improve production cost to be competitive in the market. The following are the two proposed strategies to accomplish these: production efficiency; adoption of quality standard procedures that would decrease breakdown and reduce production cost; establish appropriate forecasting models and systems to address downtime due to lack of supply inputs; employ manpower compliance procedures, training and incentive programs to improve overall productivity. Product Development: PMC?s R&D can develop a product mix that would result to maximum growth for livestock but with minimal cost; explore other available raw materials to come up with effective product mix. The attainment of the long-term goals of the company through the proper implementation, monitoring and control of the three strategies are realizable and greater opportunities can be seized in the future. This strategic plan will help address the present challenges and will bring the company closer to its vision.