Social amplification of risks of conventional farming and small-scale farmers' perception and response to risk / Virgil P. Relator, Nelfa M. Glova, adviser
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TextPublication details: Davao City: College of Humanties and Social Sciences, University of the Philippines Mindanao, c2016Description: 220 leavesSubject(s): Dissertation note: Thesis (BA Communication Arts) -- University of the Philippines Mindanao, May 2016 Abstract: This study focuses on the social transmission of risk information of conventional farming for both conventional and organic farmers. Risk communication plays a vital role on the adoption of the farmers to farming practices that is affected by the socio-economic status of the farmers, health concerns and environmental factors. The Social Amplification of Risk Theory asserts that the psychological, social and institutional and cultural processes could amplify or attenuate the perception of the farmers to the identified risks of conventional farming. Surveys are conducted to 80 conventional farmers and 20 organic farmers in four barangays in Tugbok district. Statistical tests namely: Descriptive statistics, Chi Square Test of Independence and Spearman?s Rank Correlation are used to determine the amplification stations, amplified messages and its relationship to the Knowledge/Experiences of Risks and Response to Risks. Focus Group Discussion, Interview with the Agri-technician and Document Review Analysis are also conducted for in-depth analysis of the results of the study. Results show that 63% of the conventional farmers and 70% of the organic farmers have a very low knowledge on the risks of conventional farming. Along with the knowledge are the different risk messages of conventional farming. On the other hand, 76.3% of the conventional farmers and 65% of the organic farmers have high response on the risks of conventional farming. It also shows that for the both groups of farmers, the amplification stations have a significant relationship with their knowledge and response to risks. In conclusion, the risks messages in the amplification stations amplify. However, other considerable resources like adverse weather condition and lack of financial investment overlap the amplified messages which make them the priority of the farmers. Thus, there are more conventional farmers than organic farmers. It is necessary that the social and institutional amplification stations create a program with a strategic communication plan that also considers other resources along with the risk messages.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Thesis
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University Library Archives and Records | Non-Circulating | LG993.5 2016 C54 R45 (Browse shelf(Opens below)) | Preservation Copy | 3UPML00036965 |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, May 2016
This study focuses on the social transmission of risk information of conventional farming for both conventional and organic farmers. Risk communication plays a vital role on the adoption of the farmers to farming practices that is affected by the socio-economic status of the farmers, health concerns and environmental factors. The Social Amplification of Risk Theory asserts that the psychological, social and institutional and cultural processes could amplify or attenuate the perception of the farmers to the identified risks of conventional farming. Surveys are conducted to 80 conventional farmers and 20 organic farmers in four barangays in Tugbok district. Statistical tests namely: Descriptive statistics, Chi Square Test of Independence and Spearman?s Rank Correlation are used to determine the amplification stations, amplified messages and its relationship to the Knowledge/Experiences of Risks and Response to Risks. Focus Group Discussion, Interview with the Agri-technician and Document Review Analysis are also conducted for in-depth analysis of the results of the study. Results show that 63% of the conventional farmers and 70% of the organic farmers have a very low knowledge on the risks of conventional farming. Along with the knowledge are the different risk messages of conventional farming. On the other hand, 76.3% of the conventional farmers and 65% of the organic farmers have high response on the risks of conventional farming. It also shows that for the both groups of farmers, the amplification stations have a significant relationship with their knowledge and response to risks. In conclusion, the risks messages in the amplification stations amplify. However, other considerable resources like adverse weather condition and lack of financial investment overlap the amplified messages which make them the priority of the farmers. Thus, there are more conventional farmers than organic farmers. It is necessary that the social and institutional amplification stations create a program with a strategic communication plan that also considers other resources along with the risk messages.
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