Accessibility is my right : a production thesis on communicating PWD's struggles on accessibility in Davao City / Kaye Anne S. Pantig, Doyle Felix T. Abrio, adviser

By: Contributor(s): Material type: TextTextPublication details: Davao City: College of Humanties and Social Sciences, University of the Philippines Mindanao, c2016Description: 107 leaves + 1 CD-ROM (4 3/4 in.)Subject(s): Dissertation note: Thesis (BA Communication Arts) -- University of the Philippines Mindanao, May 2016 Abstract: In the Philippines, there are about 1 million individuals belonging to the group called Persons with disabilities (PWDs) who have impairments which hinder their full and effective participation in the society on an equal basis with others. Among the large population of the PWDs in the Philippines, about 7,000 are registered in Davao City. The Accessibility Law requires to enhance mobility of PWDs and is personified by the International Symbol of Access (ISA). However, its existence was absorbed in the built environment resulting to decrease in prioritization value. Thus, this production thesis aims to raise awareness and strengthen prioritization for PWD?s accessibility in both private and public spaces. The researcher conducted series of observation on public spaces (access ramps and parking areas) of Abreeza Ayala Mall and the results were used as basis in conceptualizing and crafting a series of signages that will supplement the existing ISA. The creation process involved Elements and Principles of Design for the visual aspect and Elaboration Likelihood Model in shaping the messages to be conveyed. Furthermore, emotional appeal was integrated in the content through grammatical moods. The crafted series if signages were subjected to pre-testing and results showed both positive and passive outputs. In conclusion, the series of signages changed the behavior of able-bodied mall-goers towards prioritization on PWD special lanes.
List(s) this item appears in: BA Communication Arts
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Thesis Thesis University Library Archives and Records Non-Circulating LG993.5 2016 C54 P358 (Browse shelf(Opens below)) Preservation Copy 3UPML00036920
Thesis Thesis University Library Archives and Records Non-Circulating LG993.5 2016 C54 P358 (Browse shelf(Opens below)) Preservation Copy
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Thesis (BA Communication Arts) -- University of the Philippines Mindanao, May 2016

In the Philippines, there are about 1 million individuals belonging to the group called Persons with disabilities (PWDs) who have impairments which hinder their full and effective participation in the society on an equal basis with others. Among the large population of the PWDs in the Philippines, about 7,000 are registered in Davao City. The Accessibility Law requires to enhance mobility of PWDs and is personified by the International Symbol of Access (ISA). However, its existence was absorbed in the built environment resulting to decrease in prioritization value. Thus, this production thesis aims to raise awareness and strengthen prioritization for PWD?s accessibility in both private and public spaces. The researcher conducted series of observation on public spaces (access ramps and parking areas) of Abreeza Ayala Mall and the results were used as basis in conceptualizing and crafting a series of signages that will supplement the existing ISA. The creation process involved Elements and Principles of Design for the visual aspect and Elaboration Likelihood Model in shaping the messages to be conveyed. Furthermore, emotional appeal was integrated in the content through grammatical moods. The crafted series if signages were subjected to pre-testing and results showed both positive and passive outputs. In conclusion, the series of signages changed the behavior of able-bodied mall-goers towards prioritization on PWD special lanes.

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