Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993.Edition: 4th edDescription: xviii, 900 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Regular Circulation	HF5415 C69 1993 (Browse shelf(Opens below))	Available		3UPML00004757

Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990.

Includes bibliographical references and index.

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