Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.
Material type: TextPublication details: Chicago : American Marketing Association ; Lincolnwood, Ill. : NTC Business Books, c1995.Description: x, 348 p. : ill. ; 24 cmISBN:- 0844235938
- American Marketing Assocication marketing encyclopedia
- AMA marketing encyclopedia [Spine title]
- HF5415 .M2982 1995
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Reference/Room-Use Only | HF5415 M37 (Browse shelf(Opens below)) | Available | 3UPML00005364 |
At head of title: American Marketing Association
Includes bibliographical references and index.
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