Design and marketing of new products / Glen L. Urban, John R. Hauser.

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Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1993.Edition: 2nd edDescription: xxvii, 701 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Regular Circulation	HF5415.15 U72 1993 (Browse shelf(Opens below))	Available		3UPML00004835

Includes bibliographical references (p. 667-692) and index.

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