Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larrâechâe.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, 1996.Edition: 2nd edDescription: xxiv, 392 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	University Library	HF5415.3 W249 1995 (Browse shelf(Opens below))	Available		3UPML00009032

Includes bibliographical references and indexes.

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