Product management / Donald R. Lehmann, Russell S. Winer.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 2nd edDescription: xix, 460 p. ; ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Regular Circulation		Available		3UPML00004833

Includes bibliographical references and indexes.

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