Marketing / Joel R. Evans, Barry Berman.
Material type: TextPublication details: New York : Macmillan ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International Pub. Group, c1992.Edition: 5th edDescription: xxvii, 737, 95 p. : ill. (some col.) ; 26 cmISBN:- 0023342501
- 658.8 20
- HF5415 .E86 1992
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | University Library | HF5415 E92 1992 (Browse shelf(Opens below)) | Available | 3UPML00004753 |
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HF5415 C43 New public sector marketing / | HF5415 C69 1993 Strategic marketing management cases / | HF5415 E33 Effective industrial marketing : business-to-business marketing of goods and services / | HF5415 E92 1992 Marketing / | HF5415 G55 1989 Marketing cases / | HF5415 G65 Services marketing : a strategic approach / | HF5415 K6314 1996b Principles of marketing / |
Includes bibliographical references and indexes.
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