New public sector marketing / David Chapman & Theo Cowdell
Material type: TextPublication details: London : Financial Times & Pitman , c1998Description: 390 p. : ill. ; 24 cmISBN:- 0273623478
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Regular Circulation | HF5415 C43 (Browse shelf(Opens below)) | Available | 3UPML00004758 |
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HF5387 K66 The Japanese economy : trade, industry, and government / | HF5387 M42 2001 Managing values and beliefs in organisations / | HF5410 A36 Advances in business marketing and purchasing. | HF5415 C43 New public sector marketing / | HF5415 C69 1993 Strategic marketing management cases / | HF5415 E33 Effective industrial marketing : business-to-business marketing of goods and services / | HF5415 G65 Services marketing : a strategic approach / |
Includes index.
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