Marketing management and strategy: marketing engineering applications / Gary L. Lilien and Arvind Rangaswamy
Material type: TextPublication details: Reading, Massachusetts : Addison-Wesley Longman, c1999.Description: vii, 112 p. : ill. ; 25 cmSubject(s):Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book | University Library | Regular Circulation | HF5415.13 L55 1999 (Browse shelf(Opens below)) | Available | 3UPML00004810 |
Includes index.
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