Marketing management : concepts and applications for strategic marketing planning / Felix M. Lao Jr.
Material type: TextPublication details: Manila : Rex Book Store , c1998Edition: 1st edDescription: 524 p. : ; 24 cmISBN:- 9712323900
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Reserve Book | HF5415.13 L36 1998 (Browse shelf(Opens below)) | Available | 3UPML00006083 | |
Book | University Library | Regular Circulation | HF5415.13 L36 1998 (Browse shelf(Opens below)) | Available | 3UPML00009639 |
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HF5415.13 G85 1994 Marketing management : strategies and programs / | HF5415.13 K64 2003 Marketing management / | HF5415.13 K64 2003 Marketing management / | HF5415.13 L36 1998 Marketing management : concepts and applications for strategic marketing planning / | HF5415.13 L55 1999 Marketing management and strategy: marketing engineering applications / | HF5415.13 M369 1999 Applications in basic marketing: clippings from the popular business Press / | HF5415.15 N67 Cycle time management : the fast track to time-based productivity improvement / |
Includes index.
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