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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c1999.Edition: 8th edDescription: 1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:
  • 0139570020
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .K636 1999
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book University Library HF5415 K636 1998 (Browse shelf(Opens below)) Available 3UPML00013689
Book Book University Library HF5415 K636 1999 (Browse shelf(Opens below)) c.1 Available HSSLAV00054
Book Book University Library HF5415 K636 1999 (Browse shelf(Opens below)) c.2 Available HSSLAV00055

Includes bibliographical references and indexes.

System requirements for accompanying computer disc: Windows 95.

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