Thesis (BS Architecture) -- University of the Philippines Mindanao, 2005

The image and identity of a place depends on many factors: the people who live in such place, people who visited such place, people who heard or read about such place, and the general media who brings news and images about that place. Some images are true, and unfortunately some of it are not. But no matter what the images brought by the factors identified. The formation of such was done in the context of tourism and the visual preferences of the people. It is in the context of tourism because tourism in considered as one of the most prominent industry around the world, in fact the biggest industry, which makes it an ideal aspect to use in the formation since it could reach a larger scale of people. Visual preferences are taken with the identified tourist attractions to give study a more fixed and focused approach in its objective ? that is to relate it in architecture, which also played an important position in the formation of the city's image and identity. Finally, the image and identity were already formed and identified ? that Cotabato City is a city full of history, diverse culture, and rich in natural features and resources.