Applications in basic marketing.

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Continuing resourcePublication details: Homewood, IL : Irwin, c1990-Description: v. : ill. ; 26 cmISBN:

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Summary: "Clippings from the popular business press."

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	University Library	HF5410 A66 2003 (Browse shelf(Opens below))	c.1	Available	3UPML00017295
Book	University Library	HF5410 A66 2003 (Browse shelf(Opens below))	c.2	Available	3UPML00017307
Book	University Library	HF5410 A66 2003 (Browse shelf(Opens below))	c.3	Available	3UPML00017880

Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Includes bibliographical references.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

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