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Sports marketing : a strategic perspective / Matthew D. Shank.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1999.Description: xxii, 553 p. : ill. ; 25 cmISBN: - 0136218717
- 796/.069/8 21
- GV716 .S42 1999
| Item type | Current library | Call number | Status | Date due | Barcode |
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University Library | GV716 S42 1999 (Browse shelf(Opens below)) | Available | 3UPML00014764 |
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| GV713 B95 2005 Organizing successful tournaments / | GV714 J64 1996 Promotion for sportdirectors / | GV714 J64 1996 Promotion for sportdirectors / | GV716 S42 1999 Sports marketing : a strategic perspective / | GV731 S66 Sports : compilation of international rules | GV742 R69 1999 Sport, culture, and the media : the unruly trinity / | GV884 J32 A3 1995 Sacred hoops : spiritual lessons of a hardwood warrior / |
Includes bibliographical references and index.
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