Thesis (Master in Management) -- University of the Philippines Mindanao, April 2018

Kidapawan Doctors College Inc. was founded in May 8, 2012 which aims to deliver quality and holistic education services to its clientele ? the student, from elementary to college level. It has officially started its operation in SY 2013-2014 with its frontline paramedical courses BS Pharmacy, BS Medical Technology, BS Radiologic Technology, and BS Psychology with an initial population of 282. From then on, other non-paramedical courses were offered along with elementary, secondary, and TESDA short-term courses. The focus of this strategic paper is the college department only due to the very big scope of KDCI?s education services. College education plays a vital role in honing the professionals in the future. Therefore, it is important to strategically plan and design its curriculum and program designs in order to compete with the existing and well established schools in the province as well as to produce globally competitive graduates. The modified strategic management conceptual framework of Wheelen and Hunger, (2012) was adopted in this paper in drawing out the analysis of the subject entity. This is also supported with the ISO Management Process Model of ISO 9001:2015 in relation to the ISO certification application of the institution. In addition, other frameworks and methodologies were used to further analyze the components of this paper. For the external analysis, the political economic, socio-cultural, technological and legal (PESTL) and the Porter?s Five Forces Analysis were utilized in order to identify the opportunities and threats which were rated using the Internal Factor Evaluation (IFE). Strategies were formulated through the use of Strength-Weaknesses-Opportunities- Threats (SWOT) Matrix considering KDCI goals. The three alternative strategies identified were further rated using the quantitative Strategic Planning Matrix (QSPM) to identify the best strategic option the school can utilize. Based on the result, the Market Penetration got the highest rating of 4.46, followed by System Upgrade with 4.25, and Product Development with 3.36 rating. Although QSPM suggested the best option, the proponent also discussed activities related to system upgrades. These strategies involved activities that will increase the number of enrolled students through enhancing marketing activities and increasing retention of students through improving the internal systems and processes in order to satisfy and deliver quality support services to its clientele- the students. The activities in relation to achieving its institutional objectives were further discussed in details through the use of the control system and monitoring form Objective-Target-Performance Indicator (OTP) which shows the targets, actions, performance measures, persons involved, and resources needed. Performance Indicators shows the number of students enrolled and retain are very important indicators in improving the financial performance of KDCI.