Thesis (Master in Management) -- University of the Philippines Mindanao, April 2018

This Strategic Plan is for Luchay's Agri Trader, owned by Luchayhua L. Limlao. Luchay's Agri Trader operates on chicken and pork meat distribution located at r Rasay Street, corner Porsadas Street, Bankerohan, Davao City. Engaged in poultry financing activities and a distributor of BMEG feeds owned by San Miguel Foods, Inc. Luchay Agri Trader's financial history stand with good financial position as of year 2012 to 2015. In adapting technological and infrastructure improvement for poultry and livestock practices, the owner decided the idea to have its own dressing plant and slaughter house to acquire leverage performance for operations of the entity. Acquisition of livehogs is based on the swine farm suppliers from Bunawan, Bukidnon, Calinan, General Santos and Toril. In the poultry financing activities, the increase of farm inputs affects the operations of the company. Some of the internal practices of Luchay's Agri Trader were based on conventional activities that affects the performance of the meats distribution of the entity. This Strategic Plan for Luchay's Agri Trader adapted a conceptual framework from Fred David's model, 2011. A modified Fred David's model was appropriate in the entire strategic plan to achieve its company's goal. Market development was selected as the proposed strategy to achieve company's goals which are: (1) to increase annual income by 7%; (2) to increase account receivable efficiency; (3) to reduce days? inventory outstanding; and (4) to tap at least one sub distributor annually. The proponent also proposed Vision and Mission statements and organizational structure for Luchay's Agri Trader are also proposed. The Strategic Plan was utilized several strategic tools: External Factor Evaluation (IFE) Matrix was used for the analysis on external environment. Internal Factor Evaluation (EFE) Matrix was used in the analysis of internal environment. The Strengths, Weaknesses, Opportunities and Threats (SWOT) Matrix was used in identifying strategic options. And Quantitative Strategic Planning (QSPM) Matrix was used in evaluating the attractiveness of the strategic options. Six activities are proposed to support the chosen strategy. First is to formulate vision, mission, and goals and establish organizational structure, (2) develop Human resource management plan, (3) Develop and improve marketing practices and activities, (4) Develop synchronize finance system, (5) develop and improve operational activities, and (6) Develop research and development. It is projected that there will be annual increase at least one (1) sub distributor for the year 2018 to 2022. This is based on the historical condition of the entity. Net income is projected to increase by 7% annually, based on the audited income statement for 2015 to 2016. Projected account receivable efficiency determines by decreasing the length of time for the credit terms by 5 days for the year 2018 to 2021.