This strategic management plan paper covered one of the biggest noodles and biscuit food manufacturers in the packaged food industry in the Philippines, Monde Nissin Corporation (MNC). MNC is privately owned food manufacturing and distribution company, which through the years, has been more popularly known for its flagship businesses of noodles and biscuits (Corporate Profile, n. d.). using the strategic management framework of David (2017), this paper evaluated MNCs current mission and vision and proposed a new version using the essential components and characteristics. It also detailed the different factors in the external and internal environment of the packaged food industry where MNC belongs by employing EFE (External Factor Evaluation) and IFE (Internal Factor Evaluation) matrices as tools of analysis. A comparison was made with MNC?s major and minor competitors with the aid of Porter?s five forces model to assess the competition of each player in the industry. The opportunities, threats, relevant findings, and problems identified from the internal and external scanning became inputs in formulating appropriate strategies using the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. After collating the results of the tools, strategic and financial objectives were defined and were translated further into business strategies. The departmental action plan itemized the implementation procedures including the accountable groups in carrying out the strategies. Using projections, the financial impact of the strategies was tested and evaluated. Balanced scorecard provided the measurement criteria in the financial, customer, internal processes, and learning and growth perspectives of the company. MNC offers one of the widest range of noodles and biscuit brands designed to address the needs of different market segments. But in recent press releases, MNC had posted declines in revenues. This was an alarm considering that it was the market leader for years in terms of penetration, user base, and revenues. The opportunities from the external forces provided prospects of growth amidst the already maturing market. The industry players were driven to capture market leadership through product differentiation and competitive pricing. MNC despite posting decline in revenue has a strong competitive and internal position. And after considering all the strategies, the most applicable plan to implement are initiatives focusing on market penetration and organizational and process development. These strategies are expected to propel the company in meeting its objective in recapturing the market leadership by increasing its service revenues by 10% annually in five years.

Thesis (Master in Management) -- University of the Philippines Mindanao, April 2019