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Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox.
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TextPublication details: [Boston] : Allyn and Bacon, c1988.Edition: 6th edDescription: xii, 544 p. ; 24 cmISBN: - 0205113796 (pbk.)
- 0205116450 (International ed. : pbk.)
- 658.8 19
- HF5415 .M29748 1988
| Item type | Current library | Call number | Status | Date due | Barcode |
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University Library | HF5415 M29748 1988 (Browse shelf(Opens below)) | Available |
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| HF5382.5.U5 N25 1998 Liberal arts jobs : the guide that turns learning into earning / | HF5384 H55 1992 Becoming a manager : mastery of a new identity / | HF5415 M296 1964 Marketing, an introductory analysis | HF5415 M29748 1988 Marketing classics : a selection of influential articles / | HF5415 S57 1985 Marketer : a simulation / | HF5415 S57 1987 Marketer : a simulation / | HF5415 S745 1971 Fundamentals of marketing |
Includes bibliographies and index.
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