Feedgoals : the presentation of the self on instagram / Christine Ann Angela G. Carim; Khurshid C. Kalabud, adviser

By: Contributor(s): Material type: TextTextLanguage: English Publication details: 2018Description: 65 leavesSubject(s): Dissertation note: Thesis (BA Communication Arts) -- University of the Philippines Mindanao, 2018 Abstract: The digital age paved the way for a new environment for self-presentation. Research suggests that self-representation through social media profiles show a dissimilarity on offline interactions. (Lindahl and Ohlund, 2013). Individuals therefore use this advantage to manipulate and manage the impressions they can get. Thus, the researcher applied the Impression Management Theory as presented in Goffman's (1959) book, Presentation of the Self in Everyday Life. Having Instagram as the medium for communication of impression management online, ten users of the social networking app were interviewed for this research. Results suggest that participants have been influenced by several factors circulating in the competitive online world such as the compliance to new trends, updates, and features. By the end of the study, it was also concluded that it need not matter whether the participants? online self is similar to their offline self. The self they presented online becomes their hyperreal selves, real or not real, as a product of online self-commodification.
List(s) this item appears in: BA Communication Arts
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Item type Current library Collection Call number Status Date due Barcode
Thesis Thesis College of Humanities and Social Sciences Room-Use Only LG 993.5 2018 C54 C37 (Browse shelf(Opens below)) Available 3UPML00025295
Thesis Thesis University Library Archives and Records Preservation Copy LG 993.5 2018 C54 C37 (Browse shelf(Opens below)) Not For Loan 3UPML00038224

Thesis (BA Communication Arts) -- University of the Philippines Mindanao, 2018

The digital age paved the way for a new environment for self-presentation. Research suggests that self-representation through social media profiles show a dissimilarity on offline interactions. (Lindahl and Ohlund, 2013). Individuals therefore use this advantage to manipulate and manage the impressions they can get. Thus, the researcher applied the Impression Management Theory as presented in Goffman's (1959) book, Presentation of the Self in Everyday Life. Having Instagram as the medium for communication of impression management online, ten users of the social networking app were interviewed for this research. Results suggest that participants have been influenced by several factors circulating in the competitive online world such as the compliance to new trends, updates, and features. By the end of the study, it was also concluded that it need not matter whether the participants? online self is similar to their offline self. The self they presented online becomes their hyperreal selves, real or not real, as a product of online self-commodification.

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