Fuller, Gordon W.

New food product development : from concept to marketplace / Gordon W. Fuller. - 3rd ed. - Boca Raton, FL : CRC Press, c2011. - xix, 487 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9781439818640 (hardcover : alk. paper) 1439818649 (hardcover : alk. paper)

2011006893

GBB0A8113 bnb

015644727 Uk


Food--Marketing.
Food--Research.
New products--Marketing.
Product management.
Food industry and trade--Technological innovations.

HD9000.5 / .F86 2011

664.0068/8

HD9000.5 / .F86 2011