TY  - BOOK
AU  - Dagupen, Marie Klondy T.
AU  - Januszewska, Renata
AU  - Lino, Lorna L.
AU  - Tagarino, Darlyn
AU  - Viaene, Jacques
AU  - Arguelles, Roberto
AU  - Bautista, Reynaldo
TI  - Consumer behavior towards lemongrass (Cymbopogon citratus) tea in Benguet Province, Northern Philippines
PY  - 2009///
CY  - Mintal, Tugbok District, Davao City
PB  - University of the Philippines Mindanao
KW  - Lemongrass
KW  - Lemongrass tea
KW  - Consumer behavior
N2  - Sensory evaluation was done with 256 respondents who were willing to participate in the study and chosen through sampling based on age and sex. The respondents evaluated pure lemongrass tea and lemongrass with pandan (Pandanus amaryllifolius) using the research questionnaire given to them. Analysis of variance, factor analysis, and cluster analysis were used to assess a degree of association between different study components. Results show that herbal teas were the most favored drinks among the respondents who strongly believe that these help in digestion and relieve stress. The sensory attributes driving acceptability of lemongrass tea were linked to light and clean green colors, citral aroma, and distinct taste. The high acceptability of lemongrass tea mixed with pandan, a locally appreciated herb, shows future possibilities in the product expansion lines
UR  - https://koha.upmin.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=c7f3e99b83a009c9522a882c6e1d7e2c
ER  -