Pearce, John A. Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxiv, 344, [14] p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 0072488522 (pbk. : alk. paper) Subjects--Topical Terms: Strategic planning.Strategic planning--Case studies. Index Terms--Curriculum Objective: Enterprise Management --MGT142, LC Class. No.: HD30.28 / .P3385 2003 Dewey Class. No.: 658.4/01