Pearce, John A.

Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxiv, 344, [14] p. : ill. ; 25 cm.

Includes bibliographical references and index.

0072488522 (pbk. : alk. paper)


Strategic planning.
Strategic planning--Case studies.


Enterprise Management --MGT142,

HD30.28 / .P3385 2003

658.4/01