TY  - BOOK
AU  - Cook,Kenneth J.
ED  - American Marketing Association.
TI  - AMA complete guide to strategic planning for small business
SN  - 0844235873 (recyclable paper)
AV  - HD30.28 .C662 1994
U1  - 658.4/012 20
PY  - 1994///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Strategic planning
KW  - Small business
N1  - "American Marketing Association."; Includes bibliographical references (p. 145-146) and index
ER  -