TY  - BOOK
AU  - Bates,Suzanne
TI  - Discover your CEO brand: secrets to embracing and maximizing your unique value as a leader 
SN  - 9780071762861 (alk. paper)
U1  - 658.4/092 23
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Chief executive officers
KW  - Branding (Marketing)
KW  - Corporate image
KW  - Leadership
N1  - Includes index; Why you need a brand-- and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition - what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate your leadership brand -- The social media world -what today's CEO must know -- CEO brand "disaster avoidance kit" : do no harm -- Your personal brand team : people who make you look good -- 10 fast-track tips to accelerate brand-building -- Your leadership legacy : writing history today
ER  -