Yip, George S.

Total global strategy : managing for worldwide competitive advantage / George S. Yip. - Business school ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xxi, 261 p. : ill. ; 23 cm.

Includes bibliographical references (p. 246-254) and index.

0131244884


International business enterprises--Management.
Strategic planning.


Master in Management

HD62.5 / .Y56 1995