TY  - BOOK
AU  - Temporal,Paul
TI  - Branding in Asia: the creation, development, and management of Asian brands for the global market 
SN  - 0471479101
AV  - HD69.B7 .T45 2001
PY  - 2001///
CY  - Singapore, New York
PB  - Wiley
KW  - Brand name products
KW  - Case studies
KW  - Marketing
KW  - Competition, International
KW  - Master in Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/onix07/2001026637.html
ER  -