Lorsch, Jay W. <br/><br/>
Product innovation and organization / 
Jay W. Lorsch 
 - New York :  MacMillan ,  c1965 
 - 184 p. :   ;  21 cm. 
<br/><br/>Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New product.<br/>Product management.