Fitzsimmons, James A. <br/><br/>
Service management for competitive advantage / 
James A. Fitzsimmons, Mona J. Fitzsimmons. 
 - New York :  McGraw-Hill,  c1994. 
 - xviii, 462 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in management .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070212171 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Management.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Master in Management
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .F549 1994 
<br/><br/><label>Dewey Class. No.: </label>658