Schultz, Don E. Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. - Lincolnwood, Chicago, Ill. : NTC Business Books, c2000. - 280 p. : ill. ; 24 cm. Includes bibliographical references (p. 267-273) and index. ISBN: 0844225223 LCCN: 99043187 Subjects--Topical Terms: Export marketing.Export marketing--Management.Communication, International.Export marketing--Case studies. LC Class. No.: HF1416 / .S35 2000 Dewey Class. No.: 658.8/48