McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy. 
 - 6th ed. 
 - Homewood, Ill. :  R. D. Irwin,  1978. 
 - xix, 767 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256020485 
<br/><br/><label>LCCN: </label>77088299 //r852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3 1978 
<br/><br/><label>Dewey Class. No.: </label>658.8