McCarthy, E. Jerome
Basic marketing : a managerial approach /
E. Jerome McCarthy.
- 5th ed.
- Homewood, Ill. : R. D. Irwin, 1975.
- xvi, 694 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0256015678
74082928 //r852
Marketing--Management.
HF5415.13 / .M3 1975
658.8