Palmer, Adrian,  1955- <br/><br/>
The business and marketing environment / 
Adrian Palmer and Ian Worthington. 
 - London ;  New York :  McGraw-Hill Book Co.,  c1992. 
 - xiii, 257 p. :  ill., map ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077074424 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Export marketing.<br/>Organizational effectiveness.<br/>Marketing research.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Marketing Management --M211, 
<br/><br/><label>LC Class. No.: </label>HF5415  / .P234 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8