TY  - BOOK
AU  - Gist,Ronald R.
TI  - Marketing and society: a conceptual introduction
T2  - Holt, Rinehart and Winston marketing series
SN  - 0030812801
AV  - HF5415 .G545
U1  - 658.8 
PY  - 1971///]
CY  - New York
PB  - Holt, Rinehart and Winston
KW  - Marketing
N1  - Includes bibliographies
ER  -