TY  - BOOK
AU  - Hiebing,Roman G.
AU  - Cooper,Scott W.
TI  - The successful marketing plan: a disciplined and comprehensive approach 
SN  - 0844232025
AV  - HF5415.13 .H523 1997
U1  - 658.8/02 20
PY  - 1997///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Marketing
KW  - Planning
KW  - Master in Management
N1  - Includes index
UR  - http://www.loc.gov/catdir/description/mh022/96028253.html
UR  - http://www.loc.gov/catdir/toc/mh022/96028253.html
ER  -