Marketing :  best practices / 
Michael R. Czinkota ... [et al.]. 
 - Fort Worth ;  Dryden,  c2000. 
 - xxvii, 657 p. :  ill. ;  29 cm. 
 - Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0030211093 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Master in Management
<br/><br/><label>LC Class. No.: </label>HF5415  / .M297453 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8