Hathaway-Bates, John.

Fast track marketing : implementing innovative tactics in the global marketplace / John Hathaway-Bates. - New York : Van Nostrand Reinhold, c1993. - 330 p. : ill. ; 24 cm.

Originally published: Tactics. Long Beach, Calif. : Nerthus Publications, 1987.

0442015127

93017993 //r97


Marketing--Planning.
Marketing--Management.

HF5415.13 / .H367 1993

658.8/02