Bursk, Edward Collins, 1907-

Cases in marketing management / Edward C. Bursk, Stephen A. Greyser. - 2d ed. - Englewood Cliffs, N.J. : Prentice-Hall, [1975] - xv, 233 p. : ill. ; 23 cm. - Prentice-Hall foundations of marketing series .

Includes bibliographical references and index.

0131188933

75004825


Marketing--Management--Case studies.

HF5415.13 / .B83 1975

658.8/0092/6