TY  - BOOK
AU  - Bursk,Edward Collins
AU  - Greyser,Stephen A.
TI  - Cases in marketing management
T2  - Prentice-Hall foundations of marketing series
SN  - 0131188933
AV  - HF5415.13 .B83 1975
U1  - 658.8/0092/6 
PY  - 1975///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -