TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
AU  - James,Stuart W.
TI  - Cases in marketing management
SN  - 0256036764
AV  - HF5415.13 .B448 1988
U1  - 658.8 19
PY  - 1988///
CY  - Plano, Tex.
PB  - Business Publications
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Decision making
N1  - Supplemented by: Student case analysis package / by Stuart W. James. c1989. 2 computer disks (5 1/4 in.). For use with: IBM PC; DOS 2.0 or higher; Lotus 1-2-3 (version 2.0 or higher); Includes bibliographical references and index
ER  -