TY  - BOOK
AU  - Matthews,John B.
TI  - Marketing,: an introductory analysis
AV  - HF5415 .M296 1964
U1  - 658.8 
PY  - 1964///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Sales management
N1  - Includes bibliographical references
ER  -