Farese, Lois Schneider. . <br/><br/>
Marketing essentials / 
Lois Schneider, Grady Kimbrell, Carl A. Woloszyk.  
 - New Yor, N.Y. :  Glencoe/McGraw-Hill Glencoe,   c1997. 
 - xx, 620 p. :  ill. [col.] ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0135572320 :  $24.95 
<br/><br/><label>LCCN: </label>83019235  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .F37  
<br/><br/><label>Dewey Class. No.: </label>658.8