Staudt, Thomas A. <br/><br/>
A managerial introduction to marketing / 
Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox. 
 - 3d ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1976. 
 - xiv, 594 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0135501865 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Industrial management.<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S87 1976 
<br/><br/><label>Dewey Class. No.: </label>658.8