TY  - BOOK
AU  - Staudt,Thomas A.
AU  - Taylor,Donald Arthur
AU  - Bowersox,Donald J.
TI  - A managerial introduction to marketing
SN  - 0135501865
AV  - HF5415.13 .S87 1976
U1  - 658.8 
PY  - 1976///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Industrial management
KW  - Marketing research
N1  - Includes bibliographies and index
ER  -