TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Study guide marketing: concepts and strategies 
SN  - 061819245X
PY  - 2003///
CY  - Boston
PB  - Houghton Mifflin, 
KW  - Marketing
KW  - Problems, exercises, etc
ER  -