Evans, Joel R. <br/><br/>
Study guide to accompany marketing / 
Joel R. Evans and Barry Berman 
 - 6th ed. 
 - New York :  MacMillan ,  c1994 
 - 426 p. :   ;  27 cm. 
<br/><br/><label>ISBN: </label>0023342382 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.