Cohen, William A., 1937-
The marketing plan /
William A. Cohen.
- 3rd ed.
- New York : Wiley, c2001.
- x, 397 p. : ill. ; 28 cm.
Includes bibliographical references (p. 363-380) and index.
0471384127 (pbk. : alk. paper)
00712368
Marketing--Management.
HF5415.13 / .C6348 2001
658.8/02